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Epstein Becker & Green has embarked on a new marketing effort: filming and hosting videos on its website that star New York society correspondent George Whipple, a partner at the firm. So reports Bloomberg BNA.
As attracting legal work becomes more and more difficult for big- and medium-sized firms, Epstein Becker & Green, which employs 250 attorneys and has several offices nationwide, is producing the videos as part of its content marketing efforts—attempts to attract high-end clients by showcasing the firm’s legal knowledge and expertise.
The first video is four minutes long and explores recent decisions of interest to in-house counsel, such as employee background checks.
In a sensational case that has reportedly “grabbed the attention…
A DLA Piper associate’s e-mail stating “that bill shall know…
A 55-year-old attorney at White & Case, who recently filed…
More than 1.2 million applications, or “apps,” are available at…