As a lawyer, you might not think of your work as “creative.”

True, on your off time, you might pursue creative endeavors such as writing, cooking, painting, or practicing a musical instrument. But the practice of law requires a rigorously analytic mindset that relies on precise, predictable processes and precedents.

From a professional standpoint, you probably relegate “creativity” to realms like advertising and product design.

But take a closer look at what you do, and you’ll see that you’re often called upon to come up with solutions that aren’t necessarily found in case law and legal textbooks.

During a difficult negotiation you’re handling for a business client, say, or in researching a legal problem that seems to have no obvious precedents, you may have suddenly come upon the solution while reading a book on a different topic, or while mulling over the matter during a long walk.

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Let’s say your practice is family law. It’s a highly competitive specialty in your community. You know that if you want to attract new clients, you need to distinguish yourself from the rest of the pack.

But, how?

You start by considering what makes your firm different from the others. Then, you think about how you can communicate those distinctive qualities.

You want to ensure that people remember your firm’s name when they need legal representation. Whether you know it or not, what you’re doing is developing and using your firm’s brand.

Download this guide for tips on shaping your messaging, developing your brand and standing out from the crowd.

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