There’s no question about it, content marketing is today’s marketing. It’s what everyone in the marketing world is talking about and has been talking about for the last couple of years.

And with good reason: within one broad banner, content marketing encompasses almost every aspect of marketing, client engagement and brand promotion.

It makes sense, then, that content marketing has been touted as the “must have” strategy for businesses, and many have jumped on board the content marketing train.

According to Hubspot, content marketing generates three times as many leads as traditional marketing but costs 62% less. Furthermore, companies that publish at least 16 blog posts per month average 3.5 times more traffic than those that post four or fewer.

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