Document automation means creating automated templates, using software, for legal documents (such as contracts).

Once the templates are created, users of the software usually answer questionnaires. Once it has this information, the software can instantly generate the contract, and you’re done.

The purpose is to automate the repetitive process of building a document from scratch each time you need a new contract.

In practice, many contracts are extremely similar, with just a few variations. So, for example, once you create an NDA template, the next time you need an NDA, you can generate the template much more quickly using the questionnaire.

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As a lawyer, you might not think of your work as “creative.”

True, on your off time, you might pursue creative endeavors such as writing, cooking, painting, or practicing a musical instrument. But the practice of law requires a rigorously analytic mindset that relies on precise, predictable processes and precedents.

From a professional standpoint, you probably relegate “creativity” to realms like advertising and product design.

But take a closer look at what you do, and you’ll see that you’re often called upon to come up with solutions that aren’t necessarily found in case law and legal textbooks.

During a difficult negotiation you’re handling for a business client, say, or in researching a legal problem that seems to have no obvious precedents, you may have suddenly come upon the solution while reading a book on a different topic, or while mulling over the matter during a long walk.

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There’s no question about it, content marketing is today’s marketing. It’s what everyone in the marketing world is talking about and has been talking about for the last couple of years.

And with good reason: within one broad banner, content marketing encompasses almost every aspect of marketing, client engagement and brand promotion.

It makes sense, then, that content marketing has been touted as the “must have” strategy for businesses, and many have jumped on board the content marketing train.

According to Hubspot, content marketing generates three times as many leads as traditional marketing but costs 62% less. Furthermore, companies that publish at least 16 blog posts per month average 3.5 times more traffic than those that post four or fewer.

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